I know a lot of people in my age group view Merle Norman cosmetics as something ladies older than us wear, but the truth is, I like it. I've been wearing it since I was in high school. It was the only brand of make-up I could find that didn't make my oily skin break out like I was hitting puberty all over again. I have been fairly faithful to the brand throughout the years, even though I can't just go down to the drugstore and pick up what I want, I feel it is worth it to go into a Merle Norman store and get what I want, and also have someone to talk to about my specific skin care and cosmetic needs. Having said all that, while I don't think it will cause me to switch brands, I was very surprised at the name of their new collection.
The Hussy Collection. There it was. Right up there on the wall. They say a picture it worth a thousand words, but my description will have to do for now. It was a woman leaning out of what seemed like a fancy sports car, with her lips so done up she looked desperate and her arms obviously positioned in such a way so that her boobs looked bigger. I'll give it to them, she did look like a hussy. No question about that. I wasn't mad when I saw it. Honestly, I gave a little snort of laughter and told the store owner (who was ringing up my purchase) that I thought that was a seriously unfortunate ad campaign. She rolled her eyes and responded that she agreed.
Apparently, there was some big wig car guy named John Hussy and his cars were special. Now, I won't go so far as to say that there isn't a woman who would know this, but I am fairly sure about a couple of things: 1 - a man came up with this campaign, and 2 - the car enthusiast woman who would make the connection between John Hussy and the car in the picture probably aren't Merle Norman's target market. Why am I fairly certain about these things? Because most women associate the word hussy with, well, a whore. And that is the LAST thing that women want to be thinking about when the go to purchase make-up. This is a disaster of EPIC proportions. And I want to know who let this terrible idea ever make it out of a board room. Somewhere along the way SOMEBODY should have just said, "Oh, honey, NO."
Again, this won't keep me from being a customer. I refuse to blame the store owner who had nothing to do with this idea, and doesn't particularly care for it either. I don't see the need to switch brands to avoid the unbelievably stupid ad on the wall. I mean, I probably won't buy anything from the Hussy collection specifically, but Merle Norman in general is pretty safe. But just for the record, there will be backlash from other customers. Or as Merle Norman will soon be referring to them, former customers.
The Hussy Collection? For a cosmetic company? REALLY? Dumbest move ever. Merle Norman, may she rest in peace, would be furious.
So, to the person who came up with this ad I have to ask you two questions. What on God's green earth were you thinking? And just who are you calling a hussy?!